Digital revenue grew 52 percent to reach 29 percent of total revenue; the group posted TRY 2.4 billion in revenue in the first half.
Mavera Media Group has announced consolidated financial results for the first six months of 2026. The group posted revenue of TRY 2.4 billion in the first half, up 38 percent year on year. EBITDA came in at TRY 410 million and net profit for the period at TRY 168 million.
Revenue breakdown
Advertising made up 46 percent of revenue, digital subscriptions and digital advertising 29 percent, production and content licensing 14 percent, and newspaper, radio and other activities 11 percent. Digital revenue grew 52 percent to 29 percent of total revenue, up from 24 percent a year earlier.
Business line highlights
- Television: Advertising revenue rose 21 percent; Mavera TV reached 18.4 million and Mavera Haber 9.6 million people a week
- Digital: Mavera Play subscribers rose to 3.1 million; viewing in the ad-supported tier grew 140 percent
- Production: External production orders reached TRY 380 million; two international co-production agreements were signed
- Radio and newspaper: Digital subscriptions grew 31 percent; the decline in print circulation was limited to 4 percent
Costs and investment
Content investment was TRY 910 million, 38 percent of total revenue. The group invested TRY 140 million in the new virtual production studio and Mavera Play infrastructure. The net debt to EBITDA ratio fell to 1.3 from the end of last year.
Outlook
Management expects revenue growth of 30–35 percent for 2026 and an EBITDA margin above 18 percent. In the second half, four new series, two documentaries and a new season opening under sports broadcast rights are planned. A slowdown in the advertising market and currency movements are monitored as the main risks.
Investor relations
Financial statements, the presentation and contact details of responsible persons are published in the Investor Relations section. Forward-looking statements in this announcement reflect management expectations and are not guarantees.
Employees and social impact
The group hired 180 new people in the first half, bringing total employees to 2,340. Under its media literacy program, 11,000 students at 62 high schools received training in combating disinformation. The Mavera Haber verification desk examined 1,240 claims during the period and published the results; this work is shared with viewers as a concrete application of the broadcasting principles.
The investor presentation and conference call recording have been published on the investor relations page.
Risk management
The group manages currency risk through natural hedging and forward contracts. About 60 percent of foreign-currency content costs are offset by foreign-currency digital and export revenue. The board's audit committee reviews the risk report every quarter.