Mavera Play
A platform of original series, documentaries and live channels with 3 million subscribers.
Mavera Play launched in 2019 and reached 3 million paying subscribers at the end of 2025. The platform has 38 original productions, 4,200 hours of archive and live broadcasts of Mavera channels.
Content
- Original series: 12 series and 9 miniseries exclusive to Mavera Play
- Documentaries: The Mavera Belgesel archive and special productions
- Kids: The ad-free Minik Mavera library
- Live: Six channels and special live event broadcasts
Plans and devices
Basic, Standard and Premium plans work on smart TV, mobile, tablet and web. The Premium plan includes 4K HDR and six profiles. With downloads, viewers can watch offline while traveling.
Average monthly viewing time is 21 hours per person, and weekly active users number 6.4 million.
Brand card
- Type: Streaming platform
- On air since: 2019
- Target audience: Ages 16–45, digital natives
- Weekly reach: 6.4 million people
- Platforms: Smart TV, iOS and Android, Web
Partnerships and contact
For advertising, sponsorship, content licensing and press accreditation requests, contact the corporate communications team of Mavera Media Group; quotes are answered within two business days.
Platforms
- Smart TV
- iOS and Android
- Web
Similar items
Mavera Haber
A 24/7 news channel: live coverage, discussion and data journalism.
- Broadcast type
- Television
- Target audience
- Ages 25+, all socioeconomic groups
- On air since
- 2005
- Weekly reach
- 9.6 million people
Mavera Belgesel
Nature, history, science and exploration documentaries.
- Broadcast type
- Television
- Target audience
- Ages 18–55, educated, urban
- On air since
- 2010
- Weekly reach
- 4.1 million people